On August 22, 2024, the 37th edition of what will be “the best America’s Cup in history” will begin. The competition will take place at the iconic Port Vell, in the heart of Barcelona, a location that symbolizes Barcelona’s rich nautical heritage and its ability to host world-class events. At ShBarcelona, we will provide you with all the information you need about the America’s Cup 2024.
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Barcelona Prepares to Set Sail
The America’s Cup is the oldest sporting competition in the world, ahead of the Olympics, and the third most-watched sporting event globally, with over 940 million viewers in its last edition.
So far, Barcelona has already made history by hosting the women’s America’s Cup competition for the first time, as well as introducing technological innovations such as hydrogen-powered boats that will not use any fossil fuels, supporting the blue economy and promoting sustainable industry.
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📌The first record of this competition was in 1851, and it is the leading global nautical competition. |
Why Barcelona?
The Royal New Zealand Yacht Squadron, champion of the 36th edition in 2021, has chosen Barcelona for its diversity of spaces, the city’s experience and ability to host major sporting events, its passion for nautical sports, and its extensive educational and recreational offerings. All these factors will contribute to making this a memorable America’s Cup.
On the other hand, the strength of the Barcelona brand, the quality of its facilities and infrastructure, and the demonstrated public-private collaboration have tipped the balance in favor of the Catalan city.
America’s Cup sailing. Photo via Unsplash.
The Impact of the America’s Cup on Barcelona
According to an impact study conducted by the Barcelona Nautical Capital Foundation, corroborated by a study published by Pompeu Fabra University (UPF), the Louis Vuitton 37th America’s Cup Barcelona 2024 will generate an estimated impact of approximately 1.200 million euros.
Additionally, the competition will attract more than 2.5 million tourists and create 19,000 jobs. It is expected to generate 1.500 millions of unique views, almost 60% more than in 2021.
This edition will feature over 600 accredited media outlets from around the world; only the Olympic Games or a World Cup attract more coverage.
Related article: The 7 Reasons to Live in a Seaside Apartment in Barcelona
The Legacy of the America’s Cup
The America’s Cup will influence six major dimensions for the future of the distinguished and renowned city of Barcelona:
Environment
Awareness of ecosystem conservation and regeneration will be strengthened, positioning Barcelona as a leader in the sustainable industry.
Territory
Projects will be developed to integrate and promote Catalan sports sailing in the America's Cup, actively involving society.
Science and Research
Catalonia will be promoted as a leader in marine research and conservation, supported by universities and international conferences.
Technological Innovation
Innovation in the blue economy will be encouraged, driving technological development and strengthening the local marine economy.
Barcelona, a magnet for Sponsors
Barcelona has become the top choice for business collaboration, thanks to its strategic location in the Mediterranean, modern infrastructure, and reputation in sporting events.
Many prominent brands have signed agreements for the Louis Vuitton 37th America’s Cup Barcelona 2024 due to its image of innovation, culture, and sport. Some of the main sponsors are:
- Louis Vuitton as Title Partner
- Omega as Official Timekeeper
- Emirates as Global Partner
- Coca-Cola as Global Partner
- Cupra as Global Partner
- Estrella Damm as Official Sponsor
Find Accommodation for the America’s Cup
In conclusion, the Louis Vuitton 37th America’s Cup Barcelona 2024 promises to be a historic event with significant economic and social impact. It stands out for its introduction of the women’s competition, the use of sustainable technologies, and its ability to attract millions of tourists.
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